YOUNG CONTEMPORARY TRENDS FOR WWDMAGIC
KELLY HELFMAN, WWDMAGIC
The young-contemporary market is quickly evolving and it seems every year, there is a breakout brand to note. WWDMAGIC is just around the corner, taking place in Las Vegas from February 21-23. Accessories chatted with Show Director, Kelly Helfman, about the brands and trends to watch for on the show floor, both in ready to wear and accessories.
“The Young Contemporary market is beginning to move away from fast fashion for quality goods at a reasonable price points,” says Helfman, who adds she’s also excited about the new look and feel of WWDMAGIC, a new initiative that engages all the senses for a better experience.
“You’ll see an investment on décor to activiations–from the Content Studio in the grand lobby, to the Social House on the concourse with educational seminars/panels throughout the show to bloggers who will be available to connect with brands and buyers for three days. Of course amazing product is always key, and there will be a trend display with show merchandise curated by Fashion Snoops to help guide retailers into their buys.”
Below are some pieces to nab for the coming seasons and the brands doing it best.
STATEMENT + BELL SLEEVES
Inject a little drama into your outfits with the statement sleeve! This fashion forward style is officially back. Easily worn with jeans or as part of a dress, this style is simple and elegant.
Brand to Watch: MOVINT (above)
One on-trend fabric that immediately upgrades any look: Satin! The slinky fabric is being revived from the 90’s and easily worn with everyday apparel – think with casual denim to office attire.
A piece that screams wearability? The military jacket! This cool staple loved by street style insiders is undoubtedly next season’s must have. The look can be styled a multitude of ways – from casual and cool to adding an edgy finish to an overall feminine look.
Brand to Watch: Free People (above)
The humble shearling coat is coming back in a big way! Typically found in classic, neutral shades, the shearling jacket is a favorite of off-duty models. Pair with skinny jeans and ankle boots, this urban look is cool and sophisticated.
Brand to Watch: JOA (above)
COMPLEX GEOMETRIC PATTERNS
Say so long to simple florals and stripes, next season’s prints pack a punch. Seen on dresses, blouses and jackets – the bold look is not for the timid fashionista.
Brand to Watch: FRNCH (above)
ACCESSORIES TO WATCH
The icing on the cake, accessories have a strong presence at the show, offering up a variety of items that finish off the trends above or just stand alone as accessories trends to watch.
This hot accessory is giving a fresh and innovative twist, with a hint of feminism, wearing inner wear on the outside. Worn over tailored clothing, the corset can easily up your daywear game!
Brand to Watch: Rayata (above)
A rediscovered accessory must-have, the wristlet has made a comeback! Whether used for an evening out or an added storage accessory throughout the day, this fashionable pouch makes for the ideal accessory.
BOLD EARRINGS/ CLIMBING EARRINGS
Large and in-charge is the motto of 2017. Bold and climbing statement earrings are the perfect ornament to accessorize an otherwise simple outfit!
Brand to Watch: Karine Sultan & Lovoda (above)
AVANT GARDE / “UGLY SHOES”
Season after season, a new ugly shoe has made its way into the fashion forefront. Swap those heels for chunky/platform styles – comfort is key!