Events & Initiatives this Season at PROJECT New York and MRKET

From happy hours to events, lounges and more, read on for a comprehensive listing of everything taking place at PROJECT New York and MRKET this season. 



Shop the Floor

This season ShopTheFloor has partnered with editor Stephen Garner of MR Magazine, the menswear industry’s leading magazine. Stephen has helped to curate looks from the menswear brands exhibiting at PROJECT and MRket, to be photographed live on site! Brands can also take advantage of the photo studio to shoot their collections and update their digital showrooms onsite.

Be sure to check out the ShopTheFloor Trend & Buyers Guide and stay up to date on the latest trend forecast for Spring/Summer 2018 menswear.

Visit or email to get started.

Stay connected: @shopthefloor


PROJECT & Bagutta Opening Night Cocktails

Sunday, July 16

6:30 – 8:00PM

Hotel Americano, 518 W. 27th Street, 27th between 10th & 11th Ave.

PROJECT and Bagutta invite you for evening cocktails to celebrate a great first day.

La Bella Vita: Cocktails with The Italian Trade Commission

Made In Italy

Sunday, July 16

4:00 – 6:00PM

The Italian Trade Commission and all of the brands from Made in Italy invite retailers and media to cocktails and conversation. Come chat about their new collections over drinks in the Made in Italy lounge.

PROJECT Partners with New York Men's Day


As a continuation of our partnership with New York Men’s Day, PROJECT will be featuring full looks on the show floor from the 12 designers that presenting during NYMD.

Designers include:


Daniel Hechter

David Hart

Descendant of Thieves

Head of State

Heliot Emil

Krammer & Stoudt

Life in Perfect Disorder

Maiden Noir

Private Policy




Since 2011, PROJECT and Marcus Troy have been providing brands and digital editors with a unique opportunity to meet and engage, to shoot and share content, to create and explore, to build new relationships. 

We're proud to announce the #BloggerPROJECT Summer 2017 lineup, curated by Marcus Troy. 

Click here for the full list of participating influencers.


The #BloggerPROJECT Photo Studio by Naskademini

BloggerPROJECT Studio

Visit the #BloggerPROJECT lounge and engage with our digital editors as they style looks and create content featuring brands from PROJECT, THE TENTS and MRKET. Jump in the studio yourself to get snapped by the one and only Naskademini.



Produced and styled by industry veterans, our fashion presentations allow you to get a live and in-person look at a curated selection of the collections showing this season. Stop by and be inspired by presentations from Vilebrequin, and the brands of BLUE and MOVE.

Monday, July 17

10:00AM: NEW* Vilebrequin, showing this season exclusively at THE TENTS


2:00PM: BLUE: The industry’s premier destination for premium denim brands fueled by the spirit of denim. Re-launching this July, BLUE celebrates organic and deconstructed denim & product in an open community atmosphere at the front of PROJECT.


4:00PM: MOVE: Now in its fourth season, MOVE highlights not only activewear brands, but also those brands that use performance as the core of their mission statements.

PROJECT x Parsons


PROJECT and Parsons School of Fashion present “Next In Class,” a hand-picked group of students who represent the next generation of menswear designers. The Parson’s students will be on-site showcasing their collections to the market for the first time.

The Edit

The Edit

Stay one step ahead of the market with the latest menswear trends pulled directly from the brands on our show floor. Get the head-to-toe perspective from our styled vignettes on mannequins of what’s on trend and who’s doing it best.