At ShopTheFloor, we’re always on the lookout for high-profile collections to add to our fashion lineup. Get to know one of our most talked about new contemporary brands, Surfside Supply Co.

Find out the inspiration behind their collection, their must-have pieces, and their tips for standing out on the show floor so you can ride the wave of this best-selling surf-inspired brand.

Give us your 10 second elevator pitch about your brand.

Surfside Supply is a premium beach lifestyle brand for men and women. We design elevated takes on casual classics with soft & cozy fabrics and fun pops of color. We are creating your new favorite items that let you live like you are always on vacation.

What is your favorite piece in the collection?

I love comfortable pieces that feel good and look cool on. I can’t settle on one piece.  I am however really excited about our new fleece pop-over zip hoodie in heather cotton with our signature block Surfside logo, as well as our new 3-button henley in a melange, super soft cotton. Both pieces are relaxed, easy and perfect for all occasions. 

What was your inspiration for this collection? 

This collection for Surfside was inspired by the ocean, and the beautiful spring colors found along the East Coast. 

How would you describe your customer?

Our customer is someone who loves style but not necessarily fashion. This person wants to feel comfortable and casual without trying too hard and understands great quality at a fair price. 

Were there any trends that came out of MFW that you were excited about? 

We are loving all of the retro bright colors that are fun to wear and remind us of memorable times at the beach.

What 3 pieces should every man have in his wardrobe?

We believe in the casual beach lifestyle look so our guy needs the perfect super soft fleece hoodie, a great pair of fleece shorts, and of course a pair of our core board shorts or photorealistic swim trunks. 

What do you think is going to be the biggest trend for the season and have you embraced it?

We think super soft and cozy fleece is going to be a huge hit this season. We have fully embraced this and have made it in fun, cool colors with an incredibly soft hand feel. 

What trend are you happy to see go away? 

The elastic woven jogger.

What is the best way to prepare for the tradeshow?

Make appointments, have your product live on ShopTheFloor to reach potential new customers and eat a balanced diet.