BEHIND THE BRAND: RahiCali

Click here to shop RahiCali's Spring/Summer 17 collection now. 

RahiCali is a destination for dreamers, adventurers, and lovers everywhere. “Rahi,” which means “Traveller” in Sanskrit, embodies the wandering spirit of the RahiCali girl. She is young and curious and always marvelled by exotic locations and unparalleled landscapes. Her whimshical soul keeps her fun, daring and feeling limitless.

Born in the colorful and relaxed backdrops of Southern California, the RahiCali collection is effortless, feminine and free-spirited. It epitomizes the eternal So-Cal boho culture with its flirty silhouettes, vibrant hues and delicate details. Each collection encapsulates rich embroideries styled romantically over easy and airy fabrics. This season celebrates a movement of pure romance and wanderlust, the perfect setting for a modern bohéme paradise. We had the chance to catch up with the RahiCali team, read more below. 

How would you describe your spring/summer 17 collection?

Romantic, feminine, dreamy, vibrant paired with a touch of wanderlust.

Your brand is LA based, would you say that this has been an influence on your designs?

Definitely. Each season we take inspiration from the vibrant, beachy, and relaxed California lifestyle.

 How would you describe the Rahi Cali customer?

The RahiCali girl is a modern bohéme, an untamed wanderer who embraces a global aesthetic and carefree style.

We are just coming out of NYFW- what trends excited year for the upcoming season. Do you plan to incorporate any into upcoming collections?

Ruffles, stripes, tie details. Runway is definitely a great source of inspiration but not an end point.

What 3 words best describe your brand?

Romantic, Effortless, Timeless.

Click here to view RahiCali's Spring/Summer 17 collection now.